Tips For Link Exchange
You should probably know that content is king. The content of your site is very important in order to drive more traffic to your site. In fact, there are a lot of different ways to drive traffic to a website. One of the ways is to exchange links with other sites.
In the past, webmasters would exchange links without careful considerations. They would not consider if they should have link swapping with a certain site. However, you should never do that. You have to think about it seriously before you exchange links with the other sites.
As a matter of fact, you need to consider different things before you exchange links with other sites. One of your considerations will certainly be the pagerank of the site. You may not want to have link swapping with a site with zero pagerank.
You will need to consider carefully the relevance of the site you will be linking to. You should only exchange links with sites which are relevant to yours.
If you visit some online webmaster discussion boards, you will find that some webmasters will tell you that you should never have link swapping because this will not be good to your search engine ranking. However, the truth is that it should be alright as long as you exchange links with relevant websites only.
In fact, you may be able to improve your search engine ranking if you only do link swapping with websites which are relevant to yours. You should always think about the relevance before exchanging links with other websites.
In fact, link swapping is not only about search engine ranking. You are trying to exchange links with the other websites in order to drive quality traffic directly from these sites. As a result, you should also consider the locations of the links on the sites.
Last but not the least, although link exchange is very important, you must never overdo it. You have to make sure that the number of links you are going to exchange with is less that 25% of your totally inbound links.